![]() New moms are often sent home with what’s known as a “discharge pack” containing free formula and coupons for future purchases. Formula samples are common in American hospitals as well, although many have stopped handing them out in recent years. ![]() Hospitals and formula companies have a long-standing relationship, with the former receiving monetary compensation for marketing the latter’s product to an eager audience. Mexico has been slow to adhere to WHO guidelines to restrict formula marketing, which have been honed for more than 20 years. Formula is still available for purchase in stores and can be distributed for free at a doctor’s discretion if a mother is unable to breast-feed. That’s why the Mexican government announced Tuesday that it would outlaw hospitals from distributing free baby formula in order to encourage women to breast-feed, the BBC reports. But the pro-breast-feeding stance encouraged by the likes of the World Health Organzation often falls by the wayside when moms head home-especially if they’re given free samples of formula. Within an hour of giving birth, a new mom is encouraged to breast-feed her infant, and to continue doing so for months to come.
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